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Search engine optimisation ( SEO ) is the technique used to make your site appear at the top of the search engines (mainly Google). There are lots of misconceptions about the trade. This is primarily because of two reasons: One, the rules change so quickly it’s hard to keep up and two, no one other than the owners of the search engines actually know what those rules are! The only way we can work out what currently works is through experimenting with our own sites. Because of that rumours and misunderstanding about SEO abound. Many of them stem from the so–called ‘experts’; some used to be true and are now out of date. The rest are just plain wrong! So here are 10 SEO techniques that WON’T help your website’s rankings. Not everyone will agree with all of these…but that’s the way it is with SEO. 1. The keywords meta tag Meta tags provide information about the web page but don’t actually appear on the page itself. Years ago, when the search engines were much more basic than they a

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