Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, you could prosper once again in the search results. Boy, that has changed, and in a big way. Penguin is Google’s algorithm for punishing bad SEO link building — and not letting you get back up. I am not sure what changed internally at Google, but it sure feels like something has. I say this all with a very heavy heart, because I really love what Google has done over the years in many ways, but I don’t love their Penguin. To explain why I say that, let’s look at the facts. History Of Penguin The first release of Penguin took place on April 24, 2012, and it landed on the industry like a ton of bricks. From my p