SEO Links | SEO USA | Search Engine Tools, Tricks & Tips

Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, you could prosper once again in the search results. Boy, that has changed, and in a big way. Penguin is Google’s algorithm for punishing bad SEO link building — and not letting you get back up. I am not sure what changed internally at Google, but it sure feels like something has. I say this all with a very heavy heart, because I really love what Google has done over the years in many ways, but I don’t love their Penguin. To explain why I say that, let’s look at the facts. History Of Penguin The first release of Penguin took place on April 24, 2012, and it landed on the industry like a ton of bricks. From my p...

No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around  a possible Google Penguin update . The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the  Google Penguin update . The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically. A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts going on now. So this update, at least according to Google, is not spam related. In fact, Google made it sound like there was no update at all. There were many webmasters talking about changes in rankings over the past 24-48 hours, independent of the  Panda 4.0 update  from a week ago. Most of them said the update impacted the...