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Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, you could prosper once again in the search results. Boy, that has changed, and in a big way. Penguin is Google’s algorithm for punishing bad SEO link building — and not letting you get back up. I am not sure what changed internally at Google, but it sure feels like something has. I say this all with a very heavy heart, because I really love what Google has done over the years in many ways, but I don’t love their Penguin. To explain why I say that, let’s look at the facts. History Of Penguin The first release of Penguin took place on April 24, 2012, and it landed on the industry like a ton of bricks. From my p...

There are a few SEO techniques that every Search Engine Optimizer uses like keyword density, link exchange etc. These were undoubtedly effective but the scenario has changed. These will no longer work in the future. Google is bent on providing its users the best quality and most relevant content. Not only that, the search engine wishes to get the rest of 30% traffic from other search engines like Yahoo, Bing etc. as well. This demands Google to pick out the content that has high quality without being manipulated in any way by the SEOs and webmasters. Google has found a way to achieve it in the form of ‘search engine signals’. Resultantly, many bloggers and SEO professionals are facing a hard time in using the same traditional tactics to get their pages rank high in the search results. New SEO Techniques For 2013 The best way is to keep it focused and simple. Create good quality content and leave the rest on your readers. They will naturally share links, vote and recommend yo...