Panda 4.0: Redefining Site Authority
Panda 4.0: Redefining Site Authority Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority on a subject. Over the past two years, many reputable, arguably authoritative websites have seen major Google organic ranking drops due to various Panda updates. How frustrating. But Panda may have just taken a positive turn, and Google may have finally begun to crack the code on true authority. Last fall, I shared a story about a client of mine whose content was stolen. Subsequently, organic search traffic took a dive from the culmination of several Panda releases: The impact of Panda on this site was an overall 88% reduction in organic site traffic from Google. It was harsh. When the c