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Columnist Eric Enge discusses common issues that arise from improper implementation of the noindex tag. In the right time and place, the  noindex tag  can be a wonderful thing. Unfortunately, there are times where it can cause problems. Over the past few years, I have had the chance to work on a number of sites with page counts running into the hundreds of millions. The reasons why people allow their sites to grow to such sizes are many and varied. Here are some of the more common reasons why this ends up happening: The publisher is trying to maximize their ability to rank on long-tail terms. The publisher believes that offering a massive level of refinements is good for the user experience. The site uses an unconstrained tagging system that allows any combination of tags (even clearly illogical combinations) to create unique new pages. The site implementation has bugs in it that result in pages being unintentionally created. When sites grow this large, it ofte...

What's the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West. The “Meet the SEOs” panel, a regular feature at recent SMX conferences, brings together top SEO experts to answer questions from the audience and provide sometimes different takes on approaches and tactics. The panel for SMX West 2015 included: Rae Hoffman , CEO of PushFire Wil Reynolds , Founder of Seer Interactive Marshall Simmonds , Founder and CEO of Define Media Group, Inc. Ellen White , Director of Organic Search (SEO) at Team Detroit/Ford Motor Company

Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version. Gary Illyes, a Webmaster Trends Analyst at Google, announced on Google+ this morning that over 80% of the eligible HTTPS URLs are not being displayed in Google’s search results as HTTPS URLs, instead they are showing up as HTTP URLs simply because of webmaster configuration. Gary said they ran a small analysis at Google and found that of the HTTPS URLs eligible to be displayed in the Google search results, over 80% of them are not being displayed. Eligible HTTPS URLs include URLs that have no crawl issues, don’t contain the noindex and have no other problems. But because of how the webmaster configured the site, Google is being instructed to display the HTTP URL instead of the HTTPS URL. Gary said the webmaster is using the HTTP variant in their sitemap files, in the rel-canonical and rel-alternate-hreflan...

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