Small Business Owners' Top Marketing Priorities and Challenges in 2016
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft . The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States. Respondents were polled on how they're tackling marketing and what changes they see coming in the year ahead. Some 37.6% of respondents say they believe their current marketing efforts are effective, 13.9% say they are not effective, and 48.5% say they are not sure. Below, additional key findings from the report . 2016 Marketing Priorities More than half (51%) of small business owners plan to increase their spend this year on their websites, digital advertising, and social media efforts; 23% plan to increase their spend on print advertising and direct mail. Digital Marketing Challenges Some 19.6% of small business owners say turning leads into...